Ramos takes time off to enjoy the Florida
weather with his dog, Sunset.
Jorge Ramos,
Spanish-language TV's top anchor, a guy who beats even Tom Brokaw, Peter Jennings and Dan
Rather in some markets, recently found himself struggling to retain his journalist-first
neutrality.
There he was, covering the historic
inauguration of Mexican President Vicente Fox, which completed the country's first peaceful
transition of power from one political party to another in more than 70 years.
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He was so thrilled for his country,
he could barely contain himself. But you would have had to know Ramos well to notice the
happy crinkle around his ice-blue eyes.
"On December 1, I was torn
between being a journalist and being a Mexican," Ramos said. "There have been
few stories in my life where I had to fight to make sure I stayed objective. This was
definitely the biggest challenge. I wanted to scream with joy and happiness.''
Mexico's shift toward democracy was
marked by celebrations big and small. Ramos managed to cover all the hoopla and all the
politics with his usual stiff upper lip.But when Univisión's evening news was over and
Ramos signed off, he took to the streets of Mexico City, one more jubilant face in the
crowd.
"I struggled to not show
emotion on the air, but when it was over, after all the live shots and after all the
interviews, I walked a couple of blocks by myself to El Zócalo, this huge plaza where
there was a party for all the people.There were about 60,000 people there. For the first
time in seventeen years, I sang the Mexican National Anthem. I got goose bumps. Then I
felt tears coming. I really had to celebrate. I suppose it was the same feeling Cubans
will have when Castro finally falls. Or what people in Germany felt when the Berlin Wall
finally came down.''
Ramos, 42, recently named third most
influential Latino after actor Edward James Olmos and former U.S. housing secretary Henry
Cisneros in a poll by Hispanic Trends, a research firm associated with this magazine, left
his homeland for Los Angeles seventeen years ago after one of his TV reports was censored.
He worked as a waiter and cashier
until his first chance as a reporter at a Univisión affiliate station in Los Angeles.
At 28, he became one of America's
youngest national anchormen in history. He has been Univision's main anchor for the past
14 years, which makes him Spanish-language TV's most durable personality, having stayed on
the air on the same show longer than anybody else.
He has won seven Emmys for his work,
and has covered three wars: El Salvador, the Persian Gulf and Kosovo. His newscast is seen
not only by U.S. Hispanics, but also in 13 Latin American countries.
But no matter how much a part of
America Ramos may be, he's also not far from being the outsider who had to leave his
homeland in search of bigger opportunities in the United States.
"I still feel like an
immigrant. But the truth is that I also feel very American. I feel very much like I am
part of two cultures and two countries at the same time. And as strange as that feels,
that also feels very normal.''
Ramos, who makes his home in posh
Coral Gables, Florida, succeeds with his audience because he understands them better than
most. Like him, the folks who watch Univisión's evening news are transplants from other
countries who may be very settled in the United States but don't stray far from their
Latin identities.
"At least 50 percent of the
stories we put on the air are from Latin America, because we feel our audience is
interested in what is happening in Latin America,'' says Ramos.
"Latinos in the United States
remain attached to their own countries and to their roots. Italians, for example, never
had their own television networks or radio stations in this country.''
That connection with viewers makes
Ramos a popular fellow, says Ricardo Brown, news director and radio host for Radio Unica,
a national radio network.Over the years, Brown has worked both with Ramos and competed
against him for ratings. "People perceive him not only as a solid, honest,
hardworking journalist, but as a warm, kind human being who identfiies with the reality
here. All the success he's had is due to the same work ethic and desire to better your
life that Hispanics here have. That's his magic."
When Communism collapsed, Ramos was
there to bring the news home. Here in Moscow
by the fallen statue of Stalin in 1991.
As Ramos' show picks up
more and more viewers-he consistently beats Jennings, Rather and Brokaw in Miami, Los
Angeles and Houston and is gaining on them in New York, Chicago and other cities where
there are large numbers of Hispanics-he dispels the theory that only Hispanics who don't
speak English watch Spanish-language television.
"Fifteen years
ago, the debate was, will Latinos in the United States continue watching the news in
Spanish once they learn English and assimilate into American culture.
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The answer has proven to be yes. We
may assimilate, but we keep our identities intact. We listen to American politics with one
ear and Latin American politics with the other. We are going through a very interesting
process as the first generation in the United States to be fully bicultural and
bilingual.''
His own kids can be the poster
children of dual identity. "I have two kids, both their mothers are Cuban. They are
growing up fully bilingual. So Nicolás, who is 2, is Mexican-Puerto-Rican-Cuban-American
because his mother's parents are Cuban, but she grew up in Puerto Rico. My daughter Paola,
who is 14, is Spanish-Cuban-Mexican-American.
We make sure they know they are part
of two very different worlds. We want them to know what it means to be American, what it
means to be Cuban, what it means to be Mexican."
Ramos was never clearer on what it
means to be Mexican than on the day of Vicente Fox's inauguration. "Most Mexicans do
not know what it's like to live in a country without PRI (the ousted Institutional
Revolutionary Party), without the fraud and the lying and the assassinations and the
corruption. I thought I would die with PRI still in power.
Indirectly, I was one of the
millions of Mexicans who took part in the long, painful process of Mexico becoming a
democracy. I have been writing and criticizing the government from the outside for years.
Of course, the most
difficult part was done by those who stayed and fought from the inside. But I always felt
like I played a role.'' Ramos has long been toying with the idea of leaving journalism to
become a politician himself. He's considered running for office in the United States, but
always pined to be part of the process in his homeland. With a new government in power,
that seems less impossible now.
"I still have the
intention of exploring the possibilities. I feel the urge to have a point of view and to
express that point of view. I'm getting a little tired of just being a witness and of
seeing things from the outside. I want to get involved, maybe make a difference in Mexico.
But it's just a thought right now."
It's not like he's not
busy. Between the newscast, the books (he's finishing his fourth, tentatively titled A la
caza del león, featuring interviews he has done with George W. Bush, Al Gore, Vicente
Fox, Hugo Chávez and other political figures), and his family, there is little time for
anything else. "I just finished [reading] a book about the twenty-first century where
the author says the biggest luxury we will have is time.
'I
still feel like an immigrant. But the truth
is that I also feel very American. I feel very much
like I am part of two cultures and two countries at the same time.'
My biggest problem is
lack of time.'' Ramos' third book, La otra cara de América, about the world within a
world that is Hispanic America, was released in 2000 by Editorial Grijalbo and has become
one of the biggest bestsellers in the Spanish-language market.
The English translation
will be released later this year, but Ramos was not ready to name the publisher. Over the
last ten years, Ramos has interviewed almost every Latin American president, a task few
other journalists have accomplished.
In October, The Wall
Street Journal described Ramos as "Hispanic TV's No.1 correspondent and key to a huge
voting bloc." During the battle for the U.S. presidency, when votes were being
recounted and lawsuits were weaving their way through the courts, Ramos participated at
roundtable discussions for ABC's "This Week With Sam Donaldson and Cokie
Roberts," CNN's "Talk Back Live," and others.
His weekly column,
about U.S. and Latin American politics and other issues, runs in more than 30 newspapers
in the United States and abroad, including The Miami Herald, The Chicago Tribune's
Spanish-language ¡Exito!, Mexico's Reforma and Nicaragua's La Prensa.
He also creates daily
radio commentaries for dozens of radio stations and works with one of the largest
Spanish-language websites in the world. But in the middle of all the work, he does manage
to squeeze in some play. "Soccer. I play every Saturday on a Univisión team. It's me
and a bunch of engineers and producers. I play to try to forget as much as possible the
news of the day.'' H |